When it comes to developing new products, we take our time…because we take care. We are never “fast beauty.” We are committed to safety, responsible formulation, and delivering a premium consumer experience through every product we develop.
OUR APPROACH
EXPERT LED
We work with top chemists in the cosmetics industry to formulate products with care, avoiding ingredients on our in-house “no-no” list to ensure clean formulations.
FOCUS ON SAFETY
Throughout design and development, experts such as dermatologists and/or ophthalmologists review each product formulation to ensure its safety.
TESTED FOR PEACE OF MIND
Products undergo stringent testing, including third-party consumer research to guarantee safety and performance—ensuring we create only the very best product formulations.
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For more information on our products and ingredients, please see our FAQs
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